In the world of video & media, there’s nothing more powerful than someone who knows exactly who they are and what they bring to the camera.
There’s one thing I always come back to with my clients… if you want to be successful on camera, relax & be your lovely self. But, I know it doesn’t come naturally for most of us.
I always have people asking me about how to change this or that about how they talk, how they move and how they look. Sometimes, changes are totally necessary, but most of the time our natural inclination is to focus on the small things about ourselves that tend to drive us completely mad, like an inability to say a strong R or the way your hands move when you talk. Sure, we could spend hours doing exercises to make you “perfect” but is that what people really want? No. They want a human being. A polished human being, but a human being none the less.
My advice? Be your best self, but still be YOU. We all have idiosyncrasies. We all have quirks. And that’s part of what makes us unique. I think we should embrace the small stuff and spend more time focusing on the story, the soundbites & how we’re going to make huge impact on the world.
Check out this intro video I created for my first website, Pink Kisses, when it launched in 2010. I want you to listen to how I tell my story and see what you notice most about the video:
Now, here’s the backstory. I worked in TV news for seven years. During that time, I was told I should keep my hair straight because curls were too distracting, I should stop moving my hands so much, and my natural tendency to look off camera when I spoke was too much. So what did I do in the video? I wore my hair curly, moved my hands as much as I wanted and looked off camera when I felt like it. Why? Because it’s more authentically me.
Did you notice any of those things while you were watching?
Did you care? Meaning, did it take away from the story?
Instead of focusing on your idiosyncrasies, focus on your message. Wow me with your insights. Talk to me in meaningful & concise soundbites. I’ll like you for being human, and remember you for your mission.
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